Shock Rock pioneers originally fronted by 'Vincent Furnier', who later went on to formed his own solo career simply as 'Alice Cooper'. Famous for outrageous stage antics and well respected for his well written hard rocking music which led to success throughout the 70's. The late 80's saw a change of direction as 'Alice Cooper' jumped on the 'Hair Metal' bandwagon, since then he has experimented with a modern grungy thought provoking approach, but since then has taken a U-turn back to his traditional 70's sound.